Developed three-tiered line-up of product labels that transitioned the existing Canadian packaging to the global look. Integrated complete Abbott Nutrition Pediatric portfolio (non-Omega, Gentle, Isomil, Sensitive LF and Alimentum). Created graphic device to communicate the nutritional benefits and differences of each product and show the full product line-up.

 

 

 

 

 

 

Updated A&W retail Root Beer packaging. Using imagery that expanded upon the 'Drive-in' heritage, a car illustration on the cartons allowed us to introduce a new colour (teal), which emphasized 50's nostalgia and tied to restaurant promotional activities plus ancillary POS material. Contrasting exploding effervescent bubbles created a refreshing, contemporary feeling which also aided shelf impact.

 

 

 

 

 

Launched in the 'all you can eat' wireless segment with complete range of marketing materials including brand identity and guidelines, all packaging materials, all on/offline advertising materials, all kiosk and third party retail collateral plus website design and experiential concepts.

 

 

 

 

 

 

 

 

 

 

 

Created all TV advertising for 2006 and 2008 federal elections, winning with well understood — and remembered — campaigns that were true to the leader, all in record time (in 2006, produced 28 commercials in 56 days).

We also pointed out a few flaws on Mr. Dion and Mr. Ignatieff (remember "just visiting"?) along the way.

 

 

 

 

 

 

 

 

 

 

Completely integrated brand creation. Immensely successful out-of-home, print, online and cinema campaigns. Created every aspect of a new visual identity that rationalized 24 schools and 9 centres.

 

 

 

 

 

 

 

 

 

 

 

 

 

Corporate brand concept creation for both domestic and international markets implemented across all media. Created a new brand identity for Manulife Asset Management.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integrated dozens of 'green' initiatives into a single umbrella ('green works') that raised awareness and compliance with various programs. A modular system with telegraphic imagery in a multi-linguistic setting for both staff and tenants, respectful of the landlord/tenant dynamics. Incorporating both educational and participatory elements

 

 

 

 

 

 

 

 

 

 

Created positioning and new identity for a re-branded and refurbished performance venue. Branding applied to all materials: from signage, uniforms & paper napkins to advertising and brochure templates plus brand standards guide.